"The Next Ethnic Minority KOL Masters” Project adopts an "advantage-based" strategy to develop ethnic minority youth to pursue opportunities in new media in the domain of sports.  The project aim to smash the glass ceiling by providing training on communications and personal brand curation.

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Ethnic Minority Youth will learn to:

• showcase their talents and skillsets to mass market

• create personal brand through new media

• reach out to paid employment opportunities

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