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ABOUT US

Social S, a social venture founded in 2019, promote empowerment, compassion and wellness through innovatively blending sports and social intervention. Our consultancy work supports us in providing free sports experiences to low-income groups to reduce social isolation. We also offer employment and on-the-job training opportunities for the disadvantaged (such as early retirees, underprivileged youth, ethnic minorities) to improve social upward mobility, including but not limited to sports ambassadors, coaches and project management personnel.

 

SOCIAL PAIN POINTS

ELDERLY LOW-INCOME PROBLEM

Hong Kong has the longest life expectancy in the world. Government’s support for elderly employment is however very limited. Coupled with mental well-being issues such as depression, social isolation, low self-esteem, the elderly poor population continues to swell.

 

UNEMPLOYMENT AMONG DISADVANTAGED GROUPS

Disadvantaged groups face a worsening jobs crisis. It is increasingly difficult to obtain decent employment and future prospects are dim. Their unemployment rate is generally three to four times the overall unemployment rate.

 

AGEING AND HIGH MEDICAL EXPENSES

Overweight and obesity have become one of the most common health problems for Hong Kong people, and the ageing population magnify the problem. Medical care accounts for a relatively high proportion of the total expenditure of poor households, which adds to the burden for the poor

VISION

HONG KONG BECOMING A

SPORT-FRIENDLY CITY

QUALITY AND HEALTHY LIVING FOR ALL WALKS OF LIFE

MISSION

1. IMPROVE SOCIAL ISSUES SUCH AS OVERALL WELL-BEING, SOCIAL INCLUSION AND SOCIAL EXCLUSION THROUGH SPORTS INTERVENTION

 

2. PROMOTE ALL SECTORS TO BLEND ESSENCE OF SPORTS AND WELL-BEING IN EVERYDAY LIVING

OBJECTIVES

1. ALLEVIATE AND PREVENT POVERTY

 

2. PREVENT SOCIAL EXCLUSION

CO-FOUNDERS

TINA WONG

CO-FOUNDER &

CHIEF MOVING OFFICER

Fascinated by the role of sports in society and its social impact, in the past 20 years, Tina has been actively involved in the sports industry and community services in Hong Kong and Greater China. She sits in advisory boards in youth and sports development, fitness training, volunteering, and education, as an advisor, partitioner, and trainer.

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TV Personality and Host,

Sports Commentator and Creator

KEYMAN MA

CO-FOUNDER &

CHIEF CHEERING OFFICER

ADVISORY PANELS

Consultant, 
Corporate Planning, Branding and Membership,
The Hong Kong Jockey Club

IRIS CHENG
PROF PATRICK YUNG, JP

Chairman,

Department of Orthopaedics & Traumatology,

The Chinese University of Hong Kong

Vice-Chairman,

Community Sports Committee

Director, 
Wealth Management, 
Deutsche Bank

FIONN LO