Social S, as a social venture,  promote empowerment, compassion and wellness through innovatively blending sports and social intervention. Our consultancy work supports us in providing free sports experiences to low-income groups to reduce social isolation. We also offer employment and on-the-job training opportunities for the disadvantaged (such as early retirees, underprivileged youth, ethnic minorities) to improve social upward mobility, including but not limited to sports ambassadors, coaches and project management personnel.

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SOCIAL PROBLEMS
 

UNEMPLOYMENT AMONG DISADVANTAGED COMMUNITIES

 These groups, including ethnic minorities, underprivileged youth, and the elderly, often face employment barriers, including discrimination, limited access to education and training, and age/race-related biases, making it difficult to find stable and fulfilling work, which has negative impacts on both their economic and social welfare.

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 AGING POPULATION AND HIGH HEALTHCARE COSTS

With the world's highest life expectancy in Hong Kong, the government's limited support for elderly employment exacerbates symptoms of depression such as social isolation, loneliness, and emptiness, which affect employment and livelihood. Obesity and overweight issues also worsen the situation. Healthcare expenses represent a significant proportion of the total expenditure of low-income households, further burdening those in poverty.

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SPORTS AS AN INTERVENTION

 Sports are more than just a way to promote physical health. Sports can create positive social change if we can harness its power for the greater good. They can also transform lives, reduce poverty, and alleviate stress. Sports offer a path to upward mobility for those in need, and have the power to address social problems like poverty and social isolation. 

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